• Blue Apron

2021 CUSTOMER CHOICE AWARD

Ratings On Other Platforms

Trustpilot
4.1 / 5
Better Business Bureau
1.2 / 5
Corporate Values

Overview

Blue Apron has a rating of 3.56 stars from 241 reviews, indicating that most customers are generally satisfied with their purchases. Blue Apron ranks 7th among Food Delivery sites.

  • Service
    30
  • Value
    29
  • Shipping
    27
  • Quality
    29
Positive reviews (last 12 months): 16.7%
Positive
1
Neutral
0
Negative
5
16
See all photos

What reviewers want you to know

Positive highlights

Critical highlights

  • Obviously unhappy with the solution I called customer services to ask for a refund to my card.
How would you rate Blue Apron?
Top Positive Review

“A great food delivery service”

Ryker R.
6/8/22

A great food delivery service. They always fulfill all orders quickly and with high quality. They also have very responsive employees.

Top Critical Review

“Tried for two weeks, both boxes were a mess”

Shalin G.
3/21/23

I selected the 4 meals for 2 people to be delivered on Monday. The first box, which was just last week, never delivered. FedEx uploaded a picture of the delivery without any landmarks--I live in an apartment, so the most I could see was that it was in one of the multiple buildings. It was not in my building or the next. Blue Apron was kind enough to give me a credit on my account. Now today (21st), Tuesday, I still haven't received my Monday box. It was delayed in transit, which means the food is one day older... I am moving on from Blue Apron and going back to HelloFresh (have never had delivery issues with them).

Reviews (241)

Rating

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Reviews that mention popular keywords

customer service (33)
Thumbnail of user danac568
6 reviews
5 helpful votes
April 11th, 2023

Recently joined Blue Apron, first parcel arrived barely on ice (with chicken no less) and the second parcel was a no show. I called Blue Apron and stated I have a RING Camera system and I am here all day, every day, the package is sitting in front of someone's door, but it's not mine. The CSR, "Oh I can't give you a refund until FedEx has a chance to correct the issue and that's not until 9pm. Ummmm, I live in SUNNY FLORIDA and today it's in the upper 80's. So I "AGAIN" state that FedEx attached a photo of my package sitting in the Florida SUN and in front of someone else's door. Folks, there's no fixing this and now I ponder whether or not that's what happened with the first box that was barely on ice? I ask for a supervisor and I get Mr. Personality, Lord hold my tongue. Just cancel my membership and issue a credit for today's delivery, because if FedEx attempts to fix this issue by bringing the box here, after it sat in the sun all day, I will promptly drop the box off at a FedEx facility. Imagine your box sitting outside in the 80+ degree temperatures with chicken inside it, whereas even the wild life would walk (NO RUN) past the box, because the STINK would be so foul. UGH, if you're going to partner with a company that simply hires people that have a valid drivers license (and that's not saying much these days, because they give them out like candy anymore), then both of you deserve to lose customers. So glad I'm closer to the exit rather than the entry, Lord have mercy on these poor souls. UGH! Go to the grocery store and NEVER chance where your box may or may not have ended up before it came to YOU!

Tip for consumers:
Be careful out there, if your Blue Apron shows up with very little ice left and it's set-up for at least 2-3 days of ice packaging, then you might have had it sitting outside someplace or just sitting in the hot delivery truck before coming to you. It's not worth the risk of salmonella poisoning.

Products used:
NONE because I never received the package.

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Thumbnail of user nancyw1991
1 review
1 helpful vote
September 30th, 2022
Verified purchase

They don't explain how their credits work, they don't give you the correct amount and their customer service is horrible. Was supposed to be given $230 in credits to be used over 6 weeks. Had to call customer service 3 times in 30 days about my credits but was never told they expire after 30 days so lost $55 in credits. Also there was a problem with all 4 boxes we got. Either the fresh produce was damaged or going bad or the sauce packets leaked all over everything. I like the meal plan concept so will look for a better one.

Products used:
Meal plan

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Thumbnail of user richardl2315
1 review
1 helpful vote
June 28th, 2022
Verified purchase

Super excited to try my blue apron coupon. It was, however, a huge disappointment. The meals are over rated, boxed, over salted garbage. They deliver on time but you have to sift through all the ingredients in the box before even starting to prepare. And when I say prepare, I mean PREPARE. You have to do everything!
The food is not worth the high ticket price. When they say 'free meals' they are lying

Thumbnail of user pearlh94
3 reviews
0 helpful votes
August 15th, 2023

Blue Apron has changed our dinner game! Fresh ingredients, easy recipes, and diverse menu options. Everything is portioned correctly, cutting down on waste. A culinary win!

Products used:
Blue Apron Meal Kits

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Thumbnail of user rykerr4
2 reviews
0 helpful votes
June 8th, 2022

A great food delivery service. They always fulfill all orders quickly and with high quality. They also have very responsive employees.

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Thumbnail of user jeffreyl992
1 review
0 helpful votes
January 7th, 2022

My wife and I decided to subscribe to Blue Apron. Tonight we got our first order ever from them. Astonishingly, two of our three meals came with NO protein (shrimp in one case, chicken in the other).

Customer Service admitted they get their orders wrong 10% of the time!

We made the Cajun Shrimp & Zucchini Bake substituting chicken from our freezer for the shrimp they didn't send. It did taste very good.

There are lots of alternatives to Blue Apron.
We'll have to see if they can quickly address their order accuracy problems. Being able to count on them delivering the order is essential.

Tip for consumers:
I can’t recommend Blue Apron at this point.

Products used:
We made a meal from the ingredients Blue Apron shipped and used our own chicken.

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Thumbnail of user shaling
1 review
0 helpful votes
March 21st, 2023

I selected the 4 meals for 2 people to be delivered on Monday. The first box, which was just last week, never delivered. FedEx uploaded a picture of the delivery without any landmarks--I live in an apartment, so the most I could see was that it was in one of the multiple buildings. It was not in my building or the next. Blue Apron was kind enough to give me a credit on my account. Now today (21st), Tuesday, I still haven't received my Monday box. It was delayed in transit, which means the food is one day older... I am moving on from Blue Apron and going back to HelloFresh (have never had delivery issues with them).

Service
Value
Shipping
Returns
Quality
Thumbnail of user allyiahg
1 review
0 helpful votes
September 12th, 2022

I canceled my subscription but was still charged for a extra week. We received a box with busted open mayonnaise spilled all over the other ingredients, reaching out to support I received a $0.90 credit, what a slap in the face! The recipes are amazing, that's why I gave them 2 stars, but the customer service is horrible and they are very clearly money hungry.

Thumbnail of user jims1786
1 review
0 helpful votes
March 1st, 2022

We were given Blue Apron meals for Christmas. The first order was wrong and the second showed up 3 days late and was spoiled. The next two were on time but mediocre. The next one was 3 days late and spoiled. The company gives you a credit but is not reliable in getting you deliveries. We closed our account and left the balance to them. Hope to never hear from them again. Hello Fresh seems to be much better and reliable.

Tip for consumers:
don't use, not reliable

Products used:
food

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Thumbnail of user reesew45
7 reviews
1 helpful vote
August 29th, 2022

We knew we were in for a bad time when we first opened the box and all of the ingredients are randomly tossed together with a few smaller ingredients in unmarked bags that you have to rummage through. A lot of the directions are off on certain cook times and such that you really have to be aware of to avoid ruining the food. Worst of all is we paid extra for a specific meal and they left out over half of the ingredients! If you have a case that requires the location of a person who is making it very difficult to find them, or just want to be reunited with a long lost relative, skip trace can help and McRae Investigations Agency is happy to discuss your specific needs anytime. Drop in at mcraespy at outlook. Com today for all your investigate needs including assets discovery and recovery, infidelity investigations, child custody.

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Thumbnail of user abdulmalika4
4 reviews
3 helpful votes
September 7th, 2020

My experience using Blue Apron
Overall, using Blue Apron wasn't the best experience, but I think that has more to do with the fact that I enjoy cooking and Blue Apron's fast and easy to cook meals were a little too simple.

Food quality
The food was always fresh when it arrived and could last a few days in the fridge, or, if you need to wait longer to make certain meals, the food was fine being frozen.

Taste
Blue Apron's food never tasted bad, but it didn't taste high quality either. That's likely due to the fact that most of their food simply didn't call for enough spice. Once I added more salt or pepper or chili flake (you get the point), the food was a little better, but still fairly bland.

For the cost of Blue Apron, I don't feel that the food quality is necessarily worth it. You pay upwards of $50 for two meals a week (and that's just dinner), so you'll need to go grocery shopping anyway, and by the time you've bought everything you need, Blue Apron's price doesn't seem very budget friendly.

Recipe cards
For the most part, the recipes led you in the right direction. But, as I said above, for those who have never, or rarely made full meals, the recipe cards can be hard to follow. You're told to do multiple tasks at once—which is hard even for more experienced home cooks, and there's a lot of assumption that you know how to chop vegetables properly, know how to add the right spices, and multi-task.

In my experience with other meal delivery services (Plated, for example), the recipe cards have helpful tips that instruct you how to do every single step, no matter how small.

Thumbnail of user shelbyb189
1 review
0 helpful votes
December 4th, 2021
Verified purchase

We moved cities and did not need blue apron anymore, so in about May-July of 2021 I emailed customer support to cancel my subscription (because this is the only way to cancel other than sitting on the phone line for hours) and never heard back. Of course, I eventually forgot to skip a few meals because months had gone by and my card was charged and the package sent to my previous address, which again I don't live at anymore. I emailed customer service TWO MORE TIMES and yet to this day, December 4th, 2021, I have not heard back or gotten my account cancelled. Really a bad business model, and I would highly discourage anyone looking to start a subscription with BlueApron, as these guys are just shady.

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Thumbnail of user dustinp101
1 review
0 helpful votes
February 20th, 2021

We've been with blue apron for four years. Things have mostly been alright until the last month when literally every single week there has been an issue. The boxes have been late, missing packages, wrong recipes. We've emailed them and they aren't helpful. They only give you credits and not your money back.

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Thumbnail of user alexl529
3 reviews
0 helpful votes
July 17th, 2020

Placed an order 6 WEEKS in advance and 5 DAYS prior, they canceled due to unforeseen reasons. UNACCEPTABLE.

I called their customer service and they knew nothing.

Thumbnail of user robertf747
1 review
2 helpful votes
November 19th, 2019

They keep sending orders not asked for until you try and contest with your credit card co. And they refuse to give you credit. Once they have your account they refuse to stop. Do not give them a card no. They also are not concerned with the environment as they use excessive plastic packaging.

Thumbnail of user laurav460
1 review
1 helpful vote
February 1st, 2021

I had some meals that sounded different but turned out great. Their choices range from meat and potatoes to Chinese steamed buns. Customer service is good and they have an active Facebook group. I learned some new cooking ideas and have remade several of their recipes that's how good they are.

Tip for consumers:
Go to their Facebook for recipe tips and reviews

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Thumbnail of user jerim11
1 review
4 helpful votes
February 3rd, 2018

I received a week of meals and although the recipes were simple to follow and they tasted good enough the problem for me was every single recipe required that the protein (chicken or beef) was fried in 2 tablespoons of oil. I don't eat fried foods. Most of what I eat is baked, broiled or barbecued. So this was a problem. One recipe had me fry everything, proteins and veggies. It called for a total of 6 tablespoons of oil over all. So for that reason, until they come up with recipes that aren't fried I've cancelled the plan.

Thumbnail of user affonsod
3 reviews
1 helpful vote
June 9th, 2022

Ordering through Blue Apron is such a treat. Why use ubereats when you can order amazing food from amazing places and also get it delivered to your doorstep? Worth every penny and now I get to eat my way through the best in the country without having to leave my house.

Thumbnail of user juliet251
1 review
4 helpful votes
July 14th, 2017

I received 1 week of Blue Apron for my birthday, and was curious about the whole system - this is nothing I would have ordered on my own. Received package with recipes and ingredients for 3 meals, and found a moldy head of garlic, a red pepper with a rotten end, a cucumber that was squishy at one end, and a tiny head of endive that revealed rotten tips on the inner leaves. I cancelled my account and let customer service know about the condition of the vegetables. They offered a $19.98 credit, but only if I reactivated my account and ordered more food! I don't want anymore food - I just want some compensation for the sub-par produce! At the price they charge, I think it's reasonable to expect premium produce. Also, the meals were supposed to feed 2 - but I needed to augment the menu with big green salads I made from my own ingredients in order to fill up my husband! Finally, the prep time stated on the instruction card is a joke - each dinner took me at least twice as long to prepare, and I am no novice in the kitchen!

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Thumbnail of user jefft604
1 review
2 helpful votes
May 21st, 2021

This is one of the greatest concepts I've ever experienced. It's everything you need and nothing you don't and the perfect portions. My wife is an incredible cook and we can't go to restaurants because she doesn't like anything. She has loved every single recipe and thinks I'm a classically trained chef. Whether your an experienced cook or you can barely boil water, this concept works for everyone. If you can read, you can cook. And a lot of the recipes or some thing I never would've thought of fixing for myself. I cannot say enough about blue apron and the delicious meals. And the price is right as well. Dinner at a nasty Fast food place for two is almost the same price.

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Thumbnail of user alicez42
3 reviews
0 helpful votes
November 30th, 2021

Food in Blue Apron is the most delicious! Already 6 months only your client. Well done, continue the same, success!

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Thumbnail of user ka7719
17 reviews
43 helpful votes
March 26th, 2018

I decided to give Blue Apron a try when I heard everyone raving about it. I thought it would be an easy way to cook a meal for my family and cook a healthy meal at the same time. I placed my first order, excited to see what I was going to get! Well, the first disappointment came when I received my box. It literally looked like it had been drop kicked from the curb to my door! I took pictures of this to show Blue Apron because I was positive no one would believe a box was delivered in such condition! The items inside were ok, but a can of beans was dented. I threw that out--I had always heard not to use dented cans so I substituted my own can of beans. I started to open the packages that were in good condition and make my meal for the night. I didn't realize the meat came frozen, so I actually had to wait a day for it to thaw. The recipe was bbq chicken "burgers" with coleslaw and potato crisps. The cabbage was half brown, so I didn't use that either. The potato was ok as well as the chicken, etc. I made the recipe but to be honest, the cost was not worth it. They give you tiny individual packets of spices and ingredients, it's less money to buy your own ingredients and make the recipes. My family liked the chicken, but it was very expensive and not worth it in my opinion. I didn't think the food was packed very well in the box, hence the dented can, and it also didn't seem as "fresh" as I would have expected (brown cabbage). Tried it once, would not try it again. I could download recipes and make my own meals.

Thumbnail of user nancys669
12 reviews
25 helpful votes
June 17th, 2019

We used Blue Apron for about a year. We never really had any issues with service. I believe once or twice in the year there was something not up to quality but overall no issues. Even though there are a variety of choices we became somewhat dissatisfied with them over time. But... using this service did teach us how to cook differently and healthier so it was definitely good for us.

Thumbnail of user mf91
2 reviews
1 helpful vote
August 16th, 2017

I really like the meals I made with Blue Apron. The recipes were creative, easy and delicious. The food was generally well packaged. However, they simply do not have their packing/distribution system figured out. On average, nearly every other delivery was missing an ingredient. Sometimes just a small one (like a spice), sometimes a major one (like the peppers that were in the title of the recipe). They were prompt about apologizing and providing some credit on the next order, but realistically, you subscribe to these services so you don't have to go to the grocery store. I don't care about the money, I care about being able to make the meal in the recipe reliably, every week. I held on for a long time, hoping they'd get their act together, but they never did. They would also never engage in a discussion or explanation - just "So sorry! We'll pass your concern along. Here's some credit!" which I found really frustrating.

Thumbnail of user joseg1130
2 reviews
0 helpful votes
June 14th, 2022

Great customer service. The food is delicious and the price is pleasant. Definitely worthy of a recommendation.

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Blue Apron makes cooking fun and easy. We'll provide you with all the ingredients that you need to make a delicious meal in exactly the right proportions.

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3.6
241 reviews
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